Fed is Best

An online shop for baby feeding gear, started by first-time parents who found the whole thing overwhelming. Products sorted by feeding stage rather than brand: breast pumps, collection devices, bottles, appliances, gift vouchers and sets. Recommendations are paediatrician-reviewed. Refreshingly non-judgemental about however you're feeding.

Sorted by stage — prem, pre-solids, solids and one for you — rather than by brand. Shipping is free over R900.