Mom's Directory

FAQs

Last updated: 20 August 2026

Is it free to use?

Completely. Mom's Directory is free for moms, always — no sign-up, no paywall, no account needed.

Who decides what goes on the list?

I do. I'm Brittany, a Cape Town mom of three, and I research and write every listing myself, drawing on recommendations from local moms. Businesses can't pay their way onto the directory.

What does the MOM-VOUCHED badge mean?

It means real moms in the community have personally used that business and vouched for it. It's earned on recommendation only, and it can never be bought.

Some listings say “Featured” — what does that mean?

Those businesses pay for better placement — by the quarter or by the year, on one of two tiers. It buys position and promotion, nothing more. It doesn't change how I describe them, it can't buy a Mom-Vouched badge, and no listing is ever hidden behind a payment. Paid listings are always marked so you can tell them apart.

How do I get my business listed?

Mom's Directory is curated, so it's an application rather than a sign-up. It takes about five minutes and I read every single one. I'll come back to you within a week either way — and a full listing is free, always.

Something's wrong with a listing — can I tell you?

Please do. Outdated hours, a wrong number, a business that's closed, or one that deserves a Mom-Vouched badge — email themomsdirectory@gmail.com or DM @momsdirectory and I'll sort it.

Apply to be listed →

Businesses can read the full detail on how listings work.